Top 5 drink Trends To Look Out For In 2022

We have conducted some in-depth research into the top 5 drink trends that we think will make an appearance in 2022.

As we continue to feel the effects of the pandemic and changing rules as a result of the various COVID-19 variants, there appears to be a shift in the consumer mindset towards eating and drinking. Our research has certainly uncovered some clear themes in the drinks industry throughout 2022 and beyond; health and convenience. Read on to find out which trends are on the rise…

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Bubble Tea

Have a look below at this post showcasing the Bubble Tea process and presentation, using Smartfruit.

Consumers are becoming more health conscious towards their immune system because of covid-19, so this has caused the bubble tea market to grow significantly. By 2027, the bubble tea market is expected to grow at a CAGR of 7.8% due to consumers seeking healthier beverages including green tea, oolong tea, black tea and white tea, according to global banking and finance.

Bubble tea has many health benefits for your body which is why it is becoming more popular. One of the main health benefits is that it boosts your immune system as the drink contains a wide range of antioxidants that blocks any oxidative stress accumulation. Another main health benefit for bubble tea is that it enhances weight loss as the polyphenol and caffeine in the drink acts as a dietary agent.

This trend will likely soar in 2022 as consumers may be wanting to be healthier and more self-conscious about what they put in their body. As well as this, bubble tea has been a trending drink since 2019 and does not seem to become any less popular in the coming years.

Fermented Drinks

Have a look at this post below showcasing a fermented drink presentation by culturedfoodlife

As the pandemic continues, consumers are demanding more health-beneficial beverages such as fermented drinks. These can be in the form of fermented fruit juices, proteins or even cereal-based drinks. This is due to consumers becoming more health-conscious and consumer preference for healthy hydration.

According to Mordor Intelligence, the global fermented drinks market is forecasted to grow at a CAGR of 6.2% during 2020-2025, which indicates a sharp rise in the popularity of fermented drinks in 2022 and beyond.

Canned Cocktails

Have a look below at this post showcasing a canned cocktails presentation by mainecraftdistilling.

According to fact MR, the canned cocktail market is forecast to expand at a CAGR of over 20% during 2020-2030. As restaurants and bars are limiting their beverages, many consumers are now buying canned cocktails to fulfill their desire for pre-mixed refreshments.

As Covid-19 is still restricting us on certain activities, consumers use these convenient drink offerings to be able to enjoy their favorite beverages from home with friends and family, which has led us to believe that this trend will continue to grow in the coming years.

Boxed wine

Have a look at the post below showcasing boxed wines by byronsliquorwarehouse

During the pandemic in 2020, many consumers were opting for boxed wine due to them lasting longer and bigger quantities than bottled wine. According to marketwatchmag, consumers were buying large quantities in a single shopping trip to minimize contact with others.

Consumers are turning towards boxed wine due to freedom of consumption, ease of transport and value for money. Many of well-known wine brands (such as Barefoot) have been shifting towards the idea of a 1.5L boxed wine and have been working on improving the taste of box wines to mimic the bottled flavour of their favourite ranges. As the pandemic is constantly developing, consumers are still unsure about mixing with others, so this trend will likely increase in 2022.

Alcohol free beers and spirits

Have a look at the post below showcasing an alcohol free spirit drink by kingbjornce

As consumers are thinking more about their immune system being damaged by covid-19, their demand for low and non-alcoholic beverages are increasing. According to morning advertiser, one in three UK adults are now moderating their alcohol intake as 65% are proactively trying to lead a healthier lifestyle.

This trend will continue to rise in 2022 as health-conscious consumers will be searching for tasty, healthier options when going out to pubs and restaurants.

As you can see from our top picks of the latest trends to watch out for, consumers are certainly being more and more health conscious. Demand for low and no-alcohol drinks is steadily increasing YOY, and awareness of gut health is improving the visibility of fermented drinks beyond just Kombucha. But alongside this healthier attitude is also a requirement for convenience – everyday life is still hampered by changing pandemic rules. This means that consumers, along with bars and restaurants, may be looking for tasty beverages (such as canned cocktails with a long shelf life) to cater to discerning drinkers as and when they re-open fully.

Our 2022 predictions of new and existing drink trends will likely flood the catering and hospitality sectors, so whether it’s a cereal-based protein shake or a non-alcoholic passionfruit martini, have fun experimenting with the latest drink trends of 2022.

Which drink trend will you be trying? Let us know on our social media @bunzllockhart on Instagram and twitter.